By 2025, Starbucks vowed to stop the usage of disposable cups in South Korea, as aligned in its goal to trim down by half its global landfill waste after ten years.
The American multinational chain of coffeehouses has long pledged to reduce by around 7 billion disposable cups it uses annually, which, most are dumped into the landfills.
The coffee giant, for decades, has been offering its customers a 10 cent discount if they bring and use their own cups.
The discount, however, was not totally embraced by the people, as it also faced a short holdup when the COVID-19 pandemic hit.
The company has been laying down more goals that can help the environment, like trimming down its water use, carbon emissions and waste, as it made an announcement last year for its target to become “resource positive.”
“By embracing a longer-term economic, equitable and planetary value proposition for our company, we will create greater value for all stakeholders,” the company’s CEO Kevin Johnson said during the announcement of Starbucks’ goal.
The company on Tuesday said that the pilot for two months will be done for its borrow-and-return program. It will specifically be run in five of its stores in Seattle, which also holds its main office.
On Monday, Starbucks unveiled a series of its fresh goals for its market in South Korea.
Among these are the reduction of carbon footprint by 30 percent by 2025.
Along with its plan to discontinue using single-use cups for its products, the coffee giant said it has plans to make a circular cup program known in South Korea.
This program will gradually urge its customers to use their mugs and cups again for their coffee, the company said.
The company also plans to unveil a program in its selected cafes in Jeju this summer, allowing customers to shell out a small amount of money for reusable cups.
These cups can be returned by the customers through a contactless return booth.
The company has discharged 16 millions tons of greenhouse gases in 2018. It also released 1 billion cubic meters of water and made waste weighing 868 kilotons.
Apart from Starbucks, other companies also push efforts to become more environment-friendly.
In 2020, world’s giant in the investment arena, BlackRock, said it plans to revamp its investing method for the sake of sustainability, which will become their standard.
Microsoft is also moving to become more sustainable, as it attempts to eliminate more carbon than it discharges by 2030.