SEOUL, Sept. 28 (Yonhap) — The number of subscribers of the local video streaming service giant Wavve has topped 10 million on rising demand for a wide variety of content, the company said Monday.
Wavve was launched last year by South Korea’s top mobile carrier, SK Telecom Co., and terrestrial broadcasters KBS, MBC and SBS.
“Despite a slight slowdown in the first half of this year, our memberships have been on a strong rise since July thanks to new releases of Wavve original series and exclusive foreign titles,” Wavve CEO Lee Tae-hyun said in an online press conference.
As of end-August, the combined number of Wavve’s paid and unpaid subscribers reached 9.9 million and surpassed the 10 million threshold two weeks ago, he added.
According to the latest survey by market researcher Nielsen KoreanClick, Wavve posted 3.88 monthly active users last month, slightly behind the previous peak of 4 million tallied in November last year. Monthly active users refer to customers who use a company’s service at least once a month.
The number had declined for four straight months through March amid the aggressive expansion by U.S. media giant Netflix.
Wavve said the latest rebound in subscriptions has been driven by plenty of eye-catching content from home and abroad.
Its original Korean-language dramas and variety shows, including the historical romantic comedy “The Tale of Nokdu,” the comedy drama “Kkondae Intern” and the sci-fi romance “Alice,” were more popular this year.
The company said a total of 12 original series, including seven dramas, will be available by the end of this year. Most of the programs also will be sold overseas.
At the same time, it has stockpiled 6,000 movies and offered popular foreign-made TV series like “The Handmaid’s Tale.”
“We will constantly invest our proceeds into content creation as a way to become a platform that contributes to the development of the Korean media industry,” said Lee, the Wavve CEO. “We will increase investment to meet customers’ demand for our original content.”